SEGA has returned to Los Angeles’ Little Tokyo for the second year of its Little Akihabara pop-up shop, running from June 19 through July 19 at the Little Tokyo Mall . The month-long event offers fans a curated selection of merchandise, exclusive weekly drops, and themed food collaborations inspired by the company’s iconic franchises.
What’s Available
The pop-up features a rotating selection of SEGA merchandise, including plushies, apparel, and collectibles. Highlights include:
- Weekly Limited-Edition Graphic Tees – In-store only while supplies last, with new designs dropping each week.
- Japan-Exclusive Plush Imports – A rare collection of Cororos and Labbies plushies, produced solely for the Japanese market and nearly impossible to find elsewhere in the U.S.
Themed Eats Collaboration
In partnership with the Little Tokyo Community Council, SEGA has teamed up with three local businesses to create menu items inspired by its franchises:
- Mr. Ramen – “Leblanc Curry Combo” (Curry and Coffee Combo, inspired by Persona 5)
- Yoboseyo! Superette – “Blue Blur Lemonade” (Blue Lemonade, inspired by Sonic the Hedgehog)
- Midori Matcha – “Amy’s Rose Swirl” (Matcha + Rose Swirl Soft Serve)
Punch Card Rewards
Fans can pick up a SEGA punch card at the pop-up and visit all three partner businesses to collect stamps. Once all three zones are completed, customers can return to the SEGA pop-up to redeem a free exclusive mini tote bag.
Whether you’re hunting for Japan-exclusive plush, craving a Leblanc Curry Combo, or just want to snag a weekly tee before they sell out, SEGA’s Little Akihabara pop-up is worth the trip.
Location: Little Akihabara at the Little Tokyo Mall, 319 E 2nd St, Los Angeles, CA 90012
Source: SEGA
