Get ready to meet your new favorite unlucky rabbit.
Opanchu Usagi, the viral Japanese character by illustrator KAWAISOUNI!, is making its North American debut at Anime Expo 2026 . The pink, perpetually teary-eyed creature—beloved by Japanese Gen Z for its “pitiful but lovable” charm—will appear at Booth WF5 in the West Hall Lobby from July 2–5.
Who Is Opanchu Usagi?
Cute, unlucky, and always on the verge of tears, Opanchu Usagi has won fans with a bittersweet kind of charm: no matter how badly things go, it keeps trying its best. Everyday misfortunes, awkward sincerity, and a “pitiful but lovable” spirit have turned the character into a social media phenomenon with over 2.5 million followers across X, Instagram, and YouTube, where videos regularly surpass 1 million views .
What to Expect at the Booth
Fans can step inside the characters’ charmingly chaotic world at Booth WF5:
- Daily meet-and-greets with Opanchu Usagi, Npochamu, and Kimimaro (four sessions daily, 20 minutes each)
- Photo spot – Take a seat beside Opanchu Usagi for a snapshot from its world
- “Npochamu Face Swap!” magnet wall – Mix and match facial features
- Opanchu Usagi shower-room standee – A peek behind the curtain at the rabbit’s everyday misadventures
- Gallery – Illustrations, comics, and short-film screenings
- Dedicated store – Approximately 100 items, including stationery, plush toys, and collectibles
Fans who follow @opanchu.usagi.en or @npochamu.en on Instagram can claim a free original tote bag while supplies last.
The debut is only the beginning. The franchise’s first animated series, The Kawaisouni Show , arrives later this year from MARZA Animation Planet . The booth will also spotlight Npochamu, a round yogurt fairy with an unpredictable personality, and Kimimaro, Npochamu’s long-suffering companion. Together, they expand a world of absurd, tender, and slightly chaotic misadventures where cuteness often comes with tears and surprisingly human emotions.
If you’re looking for something fresh at Anime Expo this year, Opanchu Usagi is it—a character that finds comedy and heart in everyday bad luck. Stop by Booth WF5 and meet the unluckiest rabbit on Earth.
Anime Expo runs July 2–5 at the Los Angeles Convention Center.
Source: Opanchu Usagi
