Hikaru Utada has a new song on the way—and it’s coming with a striking visual.
The legendary artist has announced that “Intentions” will be released digitally on November 25. The track has already been making waves as the theme song for JR Central’s “GOOD DAY EXPRESS” campaign, promoting the new premium “Supreme Class” cabins on the Tokaido Shinkansen.
The single’s cover art was created by YUKIKO NORITAKE, a Paris-based Japanese illustrator and artist whose work has graced the pages of The New Yorker and The New York Times. Her distinctive style brings a unique visual identity to the release.
To celebrate the upcoming release, a pre-order and pre-save campaign launched today. Fans who pre-order “Intentions” on iTunes will be entered into a prize draw, with 100 winners receiving an exclusive handkerchief featuring the single’s cover art. All participants who complete an eligible pre-order or pre-save through iTunes, Apple Music, Spotify, or Amazon Music will also receive an exclusive digital wallpaper.
Fans in Japan can hear “Intentions” in full ahead of its digital release, starting November 6 at five Sony Store locations: Ginza, Sapporo, Nagoya, Osaka, and Fukuoka Tenjin. The stores will host special listening experiences and promotional activities with exclusive giveaways through December 30, 2026.
“Intentions” arrives November 25. With a Shinkansen tie-in, stunning cover art from YUKIKO NORITAKE, and a pre-order campaign offering exclusive merch, this is one release fans won’t want to miss. Pre-save the track now.
Source: Vegas PR
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