BLACKPINK Teams Up With Sanrio’s My Melody for Japan Tour Merchandise

BLACKPINK x My Melody

K-Pop girl group BLACKPINK has announced a collaboration with Sanrio’s My Melody, according to a post shared on the group’s official Japanese social media accounts.

The teaser image features BLACKPINK’s iconic logo alongside My Melody dressed in black instead of her signature red or pink hood, accented with a soft pink ribbon. The collaboration commemorates the Japan leg of BLACKPINK’s Deadline tour, with exclusive merchandise set to be sold at pop-up shops, concert venues, and online.

Earlier this year, YG Entertainment also teased a separate collaboration between Hello Kitty and BLACKPINK member JISOO. With multiple Sanrio partnerships now in motion, it appears the company is positioning its artists for a year of high-profile character collaborations.

Source: Instagram

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