Yu-Gi-Oh! fans will soon be able to bring the dueling world into their everyday lives. Konami Cross Media NY has entered a new strategic licensing agreement with Intimo, a well-known apparel and accessories company, to bring a diverse range of Yu-Gi-Oh! branded merchandise to the U.S. market.
The collection will include:
- Sleepwear (pajamas and loungewear)
- Accessories (backpacks and cold-weather gear)
- Home goods (cozy blankets and lunch boxes)
“Intimo has a strong presence in the children’s market and is actively expanding its portfolio to embrace evergreen anime properties,” said Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY. “Yu-Gi-Oh! was the clear choice for this expansion. We are thrilled to work with the Intimo team to launch a full product line.”
Sara Daitzman of Intimo added: “Partnering with a globally recognized and beloved franchise like Yu-Gi-Oh! elevates the excitement and quality of our growing anime portfolio. We understand the passion of the fans and are committed to delivering products that not only feature their favorite characters but also uphold the high standards of comfort and style Intimo is known for.”
Intimo is a privately held apparel and accessories company specializing in licensed sleepwear, loungewear, blankets, back-to-school products, and cold-weather gear. The company has previously collaborated with Paramount, Warner Bros., Hasbro, and Universal.
The new Yu-Gi-Oh! Collection from Intimo is scheduled to launch for the upcoming shopping season.
For fans who have wanted to rep their favorite cards and characters beyond the duel, this collection offers something for every part of daily life. Keep an eye out for the launch this shopping season—and maybe clear some shelf space for that blanket.
Source: Konami
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