K-Pop group LE SSERAFIM is teaming up with Sanrio for a delightful collaboration with Kuromi and My Melody!
In an announcement on Weverse Shop, the group shared: “A special collaboration beyond imagination! 💗✨” alongside pre-orders for official LE SSERAFIM✕MY MELODY＆KUROMI merchandise. The pre-order window ran from September 6 to October 2 (JST) and was available exclusively in Japan.
LE SSERAFIM isn’t the first K-Pop act to join forces with Sanrio this year. In March, JYP Entertainment revealed a collaboration between TWICE’s Lovelys characters and the brand, pairing each Lovelys character with a Sanrio icon—like Sana’s Savely with Corocorokuririn and Mina’s Mively with Kuromi. Over the summer, boy group SEVENTEEN announced a Sanrio tie-in through Japanese discount store Don Quijote, matching members such as Jun with Hello Kitty and The8 with Kerokerokeroppi.
With LE SSERAFIM joining the lineup, fans can look forward to another adorable fusion of K-Pop charm and Sanrio magic.
Source: Instagram
