Konami Cross Media NY has officially licensed all three seasons of Yu-Gi-Oh! GO RUSH!! to ITVX, bringing the latest entry in the long-running anime franchise to audiences across the United Kingdom.
Announced on December 30, the new agreement reflects the growing global demand for anime on major streaming platforms. ITVX, the UK’s free streaming service, will add the full series to its expanding anime lineup, giving fans access to every episode of Yu-Gi-Oh! GO RUSH!! in one place.
Yu-Gi-Oh! GO RUSH!! is the eighth anime series in the Yu-Gi-Oh! franchise and introduces the fast-paced “Rush Duel” format alongside a brand-new cast of characters. The story follows intergalactic warrior Yudias Velgear and the residents of Mutsuba Town as they face off in high-energy duels that appeal to both new viewers and longtime fans.
According to Konami Cross Media NY, the partnership highlights anime’s continued rise from niche entertainment to a mainstream global force. “Anime has become a major part of global entertainment, and Yu-Gi-Oh! is a big part of that story,” said Mark Kirk, Senior Vice President of Distribution at Konami Cross Media NY. “We’re excited to team up with ITVX to bring the newest series to fans in the UK.”
ITVX echoed that enthusiasm, noting the franchise’s established popularity in the region. “Yu-Gi-Oh! has a passionate fan base in the UK, and Yu-Gi-Oh! GO RUSH!! represents an exciting new chapter for the franchise,” said Darren Nartey, Head of Acquisitions at ITVX.
With more than 1,000 episodes across its various anime series, the Yu-Gi-Oh! franchise continues to offer a deep catalog of evergreen content. The arrival of Yu-Gi-Oh! GO RUSH!! on ITVX further cements the platform’s commitment to anime—and gives UK fans another reason to duel on.
Source: Konami
