Yu-Gi-Oh! Expands European Reach with New Merchandise Deals

Yu-Gi-Oh!

Konami Cross Media NY, Inc. is bringing more Yu-Gi-Oh! merchandise to Europe with a wave of new licensing partnerships, including a major deal with pop culture retailer Forbidden Planet. Fans can expect collectibles, apparel, puzzles, skateboards, action figures, and special plush accessory bags rolling out later this year.

Danish fashion house Fine Chaos will debut Yu-Gi-Oh!-inspired apparel at the Yu-Gi-Oh! World Championship 2025 in Paris, while Clementoni introduces a new line of puzzles. Finesse Skateboards will release themed decks for younger fans, and Hiya Toys will produce highly detailed action figures. Gatherers’ Tavern will offer plush accessory bags, and Italian sub-agent Starbright Licensing is teaming up with Pernigotti for Yu-Gi-Oh! chocolate Easter eggs in 2026.

Forbidden Planet will use the franchise’s 1,100+ hours of anime content to create exclusive collectibles for dedicated fans. With these deals, Konami Cross Media NY is expanding the Yu-Gi-Oh! universe across fashion, toys, and retail in Europe.

Source: Konami