Following their standout appearance at the Victoria’s Secret Fashion Show, TWICE has officially partnered with the brand for a new Valentine’s Day campaign. Members Momo, Jihyo, Tzuyu, and Nayeon have appeared on PINK signage across the United States, promoting the retailer’s seasonal offerings.
Fans first spotted the campaign visuals through photos shared on Reddit, which highlight a Valentine’s Day promotion featuring a five-for-$32.00 panty deal. In addition to the in-store signage, Victoria’s Secret has reportedly launched curated product collections on its website, each recommended by the participating TWICE members.
TWICE’s collaboration comes on the heels of their well-received performance at the Victoria’s Secret Fashion Show, where the group took to the PINK runway to perform “This Is For” and “Strategy.” The appearance quickly gained attention online, particularly after Tzuyu’s segment led to the Bombshell bra selling out, with fans praising both her visuals and the impact of the performance on product sales.
Despite dealing with illness during the show, the members delivered a confident and energetic performance, further solidifying TWICE’s influence as global ambassadors for major fashion and lifestyle brands.
Source: Reddit
