Toei Animation and Mercer Labs Unveil ONE PIECE x MERCER LABS Immersive Exhibition in New York City [Updated]

Mercer Labs ONE PIECE

The ONE PIECE x MERCER LABS immersive exhibition now has updated hours, listed below.

Mercer Labs, Museum of  Art and Technology21 Dey Street, Manhattan, NYONE PIECE x MERCER LABS, a one-of-a-kind immersive experience and collaboration between Toei Animation and Mercer Labs celebrating more than 25 years of ONE PIECE, continues through November 30, 2025 with new nightly exhibition hours from 4:00 to 7:00 PM Monday thru Wednesday and 5:00 to 10:00 PM Thursday thru Sunday at the Mercer Labs, Museum of Art and Technology.Set in the Land of Wano Arc, this exciting exhibition spans 11 uniquely designed rooms, from the Window Room — where the Straw Hat Crew sets sail for Wano — to the mesmerizing Infinite Room and Dragon Room, where light and story collide.©Eiichiro Oda/Shueisha, Toei Animation
WHEN:ONE PIECE x MERCER LABSOctober 7 – November 30, 2025Open NightlyMonday thru Wednesday: 4:00 – 7:00 PMThursday thru Sunday: 5:00 – 10:00 PM 
WHERE:Mercer Labs, Museum of  Art and Technology21 Dey StreetManhattan, NY
HOW:Tickets available now at www.mercerlabs.com.General Admission: $55Students / Seniors / Youth: $50VIP Admission: $75 (includes complimentary mochi, beverage, and poster)

Legendary studio Toei Animation and Mercer Labs, Museum of Art and Technology, have joined forces to launch ONE PIECE x MERCER LABS, an immersive exhibition celebrating Eiichiro Oda’s world-famous anime. The experience opens October 9 and runs through November 30, 2025, at Mercer Labs in Manhattan (21 Dey Street).

More than 25 years after its television debut, ONE PIECE remains one of the most successful and beloved anime franchises in history. The series has inspired 15 feature films, multiple video games, a trading card game, and countless tie-ins across the globe. Now, fans can dive into its universe like never before.

Spanning 11 themed rooms, the exhibition reimagines the Land of Wano Arc through cutting-edge digital art and sensory design.

  • The Window Room sets the stage with a circular ceiling screen that brings to life the moment the Straw Hat Crew sails for Wano.
  • The Infinite Room surrounds visitors with mirrored walls and a massive 1.5-pitch screen displaying the Thousand Sunny drifting endlessly across the sea and sky.
  • The Dragon Room transforms Zoro and King’s climactic battle into a spectacle of light, using thousands of LED neurons to create a volumetric storm of energy.
  • The Cave Room, covered in pink hydrangeas, depicts Momonosuke in dragon form — a breathtaking fusion of nature and digital art.

“Partnering with Toei Animation on ONE PIECE was an instinctive choice—it’s a legendary brand that has ignited imaginations worldwide,” said Nasir Dean, Manager of Special Projects at Mercer Labs. “Now, we’re inviting fans to immerse themselves in its universe through a dynamic fusion of culture, technology, and sensory exploration.”

“With ONE PIECE, we’re not just displaying animation; we’re inviting fans to experience its artistry, imagination, and enduring spirit,” added Roy Nachum, Co-Founder and Creative Director of Mercer Labs.

“This exhibition offers fans and newcomers alike a rare opportunity to step inside the world of ONE PIECE and experience it in an entirely new way,” said Lisa Yamatoya, Senior Director and Head of Marketing at Toei Animation Inc.

In addition to the installation, Nachum will debut a new original oil painting featuring ONE PIECE protagonist Luffy surrounded by cherry blossoms and wearing the artist’s signature gold crown — symbolizing the union between contemporary art and Oda’s storytelling legacy.

ONE PIECE x MERCER LABS runs from October 9 to November 30, 2025.
Tickets are available now at mercerlabs.com or by calling 212-600-9009.

Admission Prices:

  • General: $55
  • Students, Seniors (65+), and Youth (4–17): $50
  • VIP: $75 (includes complimentary mochi, a customized beverage, and a commemorative poster)

Groups of ten or more receive a 10% discount (email groups@mercerlabs.com for details).

Hours:

  • Monday–Wednesday: 10 AM – 7 PM
  • Thursday–Sunday: 10 AM – 10 PM

Source: Toei Animation