Pokémon launched its 30th-anniversary celebration with a global new campaign during Super Bowl LX. Titled “What’s Your Favorite?,” the vibrant ad features icons like BLACKPINK’s Jisoo, Maitreyi Ramakrishnan, Lady Gaga, and Trevor Noah sharing their personal Pokémon favorites.
The spot not only celebrated Pokémon’s legacy but also highlighted its incredible diversity—showcasing how every fan, from Hollywood stars to gamers worldwide, connects with a unique creature. Lady Gaga revealed her love for Jigglypuff, while Jisoo cheered for Eevee, making the campaign feel both personal and universal.
By putting big names and beloved Pokémon in the spotlight, “What’s Your Favorite?” invites everyone to join the conversation. It’s more than an ad—it’s an open invitation to reflect on your own journey with Pokémon and share what makes your favorite so special.
As Pokémon enters its next decade, the “What’s Your Favorite?” campaign reminds us why these creatures still captivate millions. Whether you’ve been here since Red and Blue or just caught your first Pikachu, there’s a Pokémon with your name on it.
Source: Instagram
