Mattel is bringing the world of KPop Demon Hunters from the screen to collectors’ shelves. The toy company has announced a brand-new fashion doll collection inspired by the hit Netflix animated film—now officially the streamer’s most-watched movie of all time.
The three-doll set spotlights Rumi, Mira, and Zoey, members of the film’s fictional K-Pop girl group HUNTR/X. Each doll recreates the characters’ finale performance looks, complete with detailed fabrics, stylized hair, and miniature weapon accessories, faithful to the movie’s demon-hunting aesthetic.
The collection will be available exclusively through Mattel Creations, with pre-sales having opened on November 12 at 9:00 a.m. PST. Every purchase comes with a certificate of authenticity, making the set appealing not only to fans of the film but also to dedicated doll collectors. Shipping is expected to begin in fall 2026.
This marks the first-ever product release tied to the KPop Demon Hunters franchise following Mattel’s recent announcement of global co–master toy licensing rights secured alongside Hasbro.
With the movie’s rapidly growing fanbase and the rising demand for collectible K-Pop–inspired merchandise, the HUNTR/X doll trio is already poised to become a standout release.
Source: License Global
