Frontier Works made a major splash at Anime Expo 2025, drawing fans from around the globe with a booth packed full of special events, exclusive merchandise, and surprise appearances. From The Rising of the Shield Hero to Suikoden and Hatsune Miku, the company delivered a showcase that highlighted both beloved classics and new fan favorites.
Shield Hero Highlights with Kaito Ishikawa
On July 4, voice actor Kaito Ishikawa, the Japanese voice of Naofumi, appeared at the booth for a special Rising of the Shield Hero Season 4 talk event. Fans were treated to Ishikawa’s reflections on the series, behind-the-scenes insights, and a live reading of Naofumi’s iconic line. Attendees also joined a collaborative photo campaign with Crunchyroll, complete with AX-exclusive postcards.
Suikoden Steals the Spotlight
Fans of Konami’s legendary RPG franchise were in for a treat with the first overseas display of original Suikoden I and II artwork. The booth also featured a life-sized mannequin of the Suikoden II hero, a themed photo corner for Suikoden: The Anime, and a wall dedicated to Suikoden STAR LEAP. Exclusive lanyards and merchandise tied to the Suikoden I & II HD Remaster drew long lines throughout the weekend.
Hatsune Miku Meets the Tokyo National Museum
In a unique cultural collaboration, Frontier Works introduced the “Hatsune Miku × Tokyo National Museum” conservation project to North American fans. Limited-edition goods featuring Miku, Kagamine Rin, and Kagamine Len were available for purchase, with part of the proceeds going toward cultural property conservation in Japan. A striking wall display and collectible ticket-style cards further marked the occasion.
Identity V and Isekai Fun
The asymmetrical horror hit Identity V celebrated five years with an extensive illustration showcase and an exclusive fan-voting campaign. For isekai fans, the “Giant Isekai Omikuji” event offered prizes including AX-exclusive badges and figurines, while guest cosplayer Mie (@mieparfait) appeared as Raphtalia from The Rising of the Shield Hero.
Manga, Skateboards, and Maniani World
Frontier Works also teamed up with MangaPlaza to distribute exclusive can badges and collectible cards featuring popular manga titles like Villainess Harem Chronicles and The Wolf’s Bride. Fans of alternative merch got a look at special skateboard deck designs featuring Suikoden, Identity V, and Maniani World.
A dedicated talk event also spotlighted illustrator Maniani, creator of the adorably spooky Maniani World. Creative Director Yuka Mochizuki discussed the project’s design philosophy, while lucky attendees walked away with signed illustration books.
A Weekend to Remember
Over four packed days, Frontier Works delivered a showcase that blended anime, gaming, music, and art, ensuring their booth remained one of the hottest spots at Anime Expo 2025. With fans buzzing about the exclusive reveals and heartfelt events, the company closed the weekend by promising more cross-cultural projects and fan-focused experiences to come.
Source: Frontier Works
